News / tarot

The Birth of RIDES Rêve

Did you know our aromatherapy fragrances correspond to your chakras? 

Sachi - 1st chakra - community/family/DNA

Passion - 2nd chakra - money/sexuality/creativity

Joyful - 3rd chakra - self esteem/will/ego

Softening 4th chakra - forgiveness, loosening resentment & anger

HWY 101 - 4th chakra - balance, grounding, calm heart, masculine love

Fairy Godmother - 4th chakra - safety, protection, home, feminine love

(\\three different scents for your heart chakra!  The heart wants what it wants...)

Comfort - 5th chakra - speaking your truth

We didn't have a fragrance for the 6th or 7th chakras.

Enter Mr. Madison Rowley.  Aka Mr. World Beard 2014, soon off to compete for the 2015 title in Austria, and the creator of RIDES Mustache Wax.

After meeting and working together on our Bearded Men video, Madison and I realized we have similar smell values and he suggested we co-create some scents for beard oils.

Formulating fragrances is a unique creative process I learned in the trenches of Urbaca, co-creating signature fragrances for the stylists, even for their dogs!  

But when it comes to the Farm, I've been a one woman show and product development has been one of my closely held favorite things.  

As much as I hate ever admitting I need help, I knew I was in stasis & needed to work with someone else to create these specific chakra fragrances.  Little did I know so many people would be of assistance!

First Madison & I agreed on which oils to use, then we sniffed and mixed a lot.  Once we created something we both liked, we tried the oil in a bunch of products, some failed--the smell didn't translate, products separated. Using natural materials is not an exact science!

Then we took our creations to the Portland International Rose Test Garden, bringing together two Portland beard clubs, Bridgetown Beard Club and Portland Beadsmen, for focus group testing.  Like midwives, these bearded mid-husbands helped shape the fragrances with their feedback!  Thank you gents!

Don't even ask how long it took to do the labels.  We needed a design midwife for that one too.  Thank you Kate!

Patience has not always been my strong point.  What would have taken me less than a month rolling solo has taken 6 months with a partner.  

I must admit, is has been more fun.

And sometimes, o sometimes, working together you make something wonderful...

 6th chakra - Vision/mental health/intelligence

Preorder your RIDES Rêve here!



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Beard Event at Brick & Mortar Barbershop! 10.25.15

Beards, Beers & Buckman BEARS Fundraiser!  Sunday, October 25, 2015


Brick and Mortar Barbershop

1429 SE Hawthorne Blvd, PortlandOR 


Benefit beard event featuring tarot readings by Sherry Okamura Leonard 

  • Deluxe Beard Line Ups $15
  • Beard Trim $7
  • Tarot by donation

All proceeds benefit Buckman School!  


 Door prizes!


 Good times!





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The Story of the Cups

Every morning I wake up, let Moneypenny out, and make my coffee.  

I select the mug carefully, trying to anticipate which tarot card I might draw and how the color schemes might work together.  I have no idea, of course.

Then I sit down at my computer and type like a maniac while drinking my coffee.  Eventually it occurs to me that I have to pull my tarot card for the day.  Then there's a picture of the card and my coffee mug.

These coffee mugs are actually tags, either for the people who gave them to me/I stole them from, significant places I've visited, the old homeland, Boise, Idaho or my forever homeland, Portlandia.

 There's Boise, also stolen from my oldest friend Tamara

 New York!

 My spirit daughter in NYC, Tiffani xxoo

  My Actors Theatre of Louisville mug

 Tiffani, I swear she's just like we were to my Dad, I have at least one of the millions of mugs we gave him, it's priceless!!


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Travel Blogger Joslyn Erickson Lists Sherry As "Must Visit" in PDX!

Read all about it! Travel blogger Joslyn Erickson lists Urbaca as one of her must visit spots in Portlandia!! Thanks Joslyn! Y'all come back now, ya hear?
: )

"Wanting to look and feel your best? Swing by Urbaca Salon, whether for a hair cut from one of the incredible stylists or a spa treatment or wax from their in-house esthetician, Sherry. Sherry has developed her own line of sulfate and paraben free organic skincare for all skin types. She incorporates them into her facial treatments and you will be left with the smoothest, healthiest skin you've seen yourself in! You cannot pass up a visit to Sherry, and I cannot recommend her luxury facials highly enough - she's my first stop whenever I come to town for a visit! Book ahead - she's popular."
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Elaini Garfield Facebook Interviews Sherry Okamura!

Miss Elaini Garfield is an amazing 25 year old blogger/fundraiser who supports orphanages in India.  Read her full story here!

8/16/14, 2:06pm

What is your passion?

Sherry Okamura Leonard Sherry Okamura Leonard

Helping people maximize their life adventures.

Elaini Garfield Elaini Garfield
When did you realize you wanted to do something more with your passion?
After I met you, Elaini! I was super impressed by what you were accomplishing at such a young age! I started Okamura Farmacopia skin care with you as my canary in a coal mine. If you could handle a product, I knew it was a keeper. Oh you wanted a date? 2011.
What has been the hardest thing about pursuing your dream?

I have a full time *plus* job at Urbaca and it takes a lot of energy to run a skin care company! Concentrating on social media strategies for both businesses has allowed me a little flexibility.

Elaini Garfield Elaini Garfield

Why do you chose to “give back” or “pay it forward? And how did you decided to go about that?

Sherry Okamura Leonard Sherry Okamura Leonard

Well, $1 from each Elaini Shea Creme purchase is donated to The organically preserved facial moisturizer is named after you. We are also passionate about clean water with I support live theater with branded lip balms for triangle productions!  Arts, children + clean water. Is there anything else worth living for? : )

Elaini GarfieldElaini Garfield

Wow I thought you were doing this before I came along! 
Well I've been working on this since 2005, it was just meeting you gave me a very clear direction.  In addition to my mother in law being on her 5th round of cancer, sensitive skin types have always been of particular interest to me.  Training with the Look Good, Feel Better foundation was a good education but I wanted to work with paraben, sulfate + cruelty free products with no added fragrance.
Elaini GarfieldElaini Garfield
How has networking and community helped you?
I am naturally a very introverted person, after my first Portland Business Alliance meeting I cried!  I am very socially anxious but I forced myself to go to these meetings.  After much trial and error (but no more tears!) we were able to strategize and make the most of these networking events.
What is you biggest piece of advice for someone wanting to chase their dreams?
Sherry Okamura Leonard Sherry Okamura Leonard
Always do what you want to do. Life is short.  I'm a heathen.
You're right! Life IS short! I want to use it right on up!  What’s one humorous thing that has happened along the way?
I may seem flippant, but I take this all very seriously. The funniest aspect of my job so far seems to be the level of exposure I have to humanity. When I think of funny things that have happened in this line of work there is a tinge of sadness as well. 
Elaini GarfieldElaini Garfield
I'm sorry about the tinge of sadness...mind sharing about that?
Sherry Okamura Leonard Sherry Okamura Leonard

Well, working on vets from Iraq and Afghanistan I've found they don't like to have hair and want to be waxed head to toe. I don't know if it's PTSD but they say they don't want that sensation of sand in their hair. Being waxed literally everywhere is a rather funny (and terrifying) thought, but the reason behind it is sad.

Elaini GarfieldElaini Garfield

How do you get out of a discouragement slump when you have one in regards to what you’re doing?

Sherry Okamura Leonard Sherry Okamura Leonard

Get a good night's sleep. Dance it out.

Elaini GarfieldElaini Garfield

Brilliant answers! Thank you so much for inspiring me all over again like you do! 

Sherry Okamura Leonard Sherry Okamura Leonard

You're sweet, thanks kid!

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