News / rides

RIDES Souverain

RIDES Souverain

Yesterday was a sad day. I'd just perfected the 7th chakra blend, making an unusually hot mess of myrrh and my husband said, "Price died." The Purple One, taken too soon.

We've been working on the 7th chakra blend for a year now, testing. All of us struggling: me with impatience and formulation, Madison & Kate with design and my impatience. I've been a one woman show for a long time, we're practicing delegation.

This final blend for the crown chakra, our connection to God, spirit, oneness--I call it the cosmos, an elegant whole. Symbolized by the color purple.

The measurements and notes of this essential oil blend are fairly subtle, even more so than RIDES Rêve.  

Madison asked me to describe the fragrance in a sentence. I called it a stargazing camping prayer--this was last weekend before the blend was dialed, a little low on vanilla.

Now I think reverence for stardust.

“It really is the most poetic thing I know about physics: You are all stardust. You couldn’t be here if stars hadn’t exploded, because the elements - the carbon, nitrogen, oxygen, iron, all the things that matter for evolution and for life - weren’t created at the beginning of time. They were created in the nuclear furnaces of stars, and the only way for them to get into your body is if those stars were kind enough to explode. So, forget Jesus. The stars died so that you could be here today.” ― Lawrence M. Krauss

PS. Happy Earth Day, star dust babies!!  #blessedbe

 

 

Read more →

Musings Newest RIDES Fragrance 7th Chakra Aromatherapy

Musings Newest RIDES Fragrance 7th Chakra Aromatherapy

Our new fragrance is in gestation, complete with the now-familiar birthing pangs of finding harmony, balance and agreement with the blend created by World Champion Beard Madison Rowley et moi.  Apparently we're going a new design direction with the packaging as well, haven't seen the full power point presentation yet!  

This blend is for the crown chakra, your connection to spirit/god/universe/whatever you're into. This new essential oil blend would complete a four year journey to create an aromatherapy pallate to maximize each chakra.

So many chakra balancing aromatherapy products on the market!  Have you read Good to Great by Jim Collins?  Based upon an ancient Greek parable, "The fox knows may things, but the hedgehog knows one big thing," Collins talks about hedgehogs being a good model for greatness with what he calls 3 key circles:
1. What you can be best in the world at
  
2. What drives your economic engine
3. What you are deeply passionate about
Been thinking a lot about our mission statement here at the Farm, "spit ball'n" as Sir Rowley puts it.  Taking one simple concept and being inventive and amazing at it. 
Will we reach our goal?  Stay tuned...
Read more →

Sherry's Esthetics Work on NBC News!

RIDES Rêve co creator & World Beard Champion Madison Rowley (l) at the 2015 World Beard Championship in Austria 10.03.15 

Hair by Amanda at Urbaca Salon

Esthetics by Sherry Okamura at Urbaca

Read more →

The Birth of RIDES Rêve

Did you know our aromatherapy fragrances correspond to your chakras? 

Sachi - 1st chakra - community/family/DNA

Passion - 2nd chakra - money/sexuality/creativity

Joyful - 3rd chakra - self esteem/will/ego

Softening 4th chakra - forgiveness, loosening resentment & anger

HWY 101 - 4th chakra - balance, grounding, calm heart, masculine love

Fairy Godmother - 4th chakra - safety, protection, home, feminine love

(\\three different scents for your heart chakra!  The heart wants what it wants...)

Comfort - 5th chakra - speaking your truth

We didn't have a fragrance for the 6th or 7th chakras.

Enter Mr. Madison Rowley.  Aka Mr. World Beard 2014, soon off to compete for the 2015 title in Austria, and the creator of RIDES Mustache Wax.

After meeting and working together on our Bearded Men video, Madison and I realized we have similar smell values and he suggested we co-create some scents for beard oils.

Formulating fragrances is a unique creative process I learned in the trenches of Urbaca, co-creating signature fragrances for the stylists, even for their dogs!  

But when it comes to the Farm, I've been a one woman show and product development has been one of my closely held favorite things.  

As much as I hate ever admitting I need help, I knew I was in stasis & needed to work with someone else to create these specific chakra fragrances.  Little did I know so many people would be of assistance!

First Madison & I agreed on which oils to use, then we sniffed and mixed a lot.  Once we created something we both liked, we tried the oil in a bunch of products, some failed--the smell didn't translate, products separated. Using natural materials is not an exact science!

Then we took our creations to the Portland International Rose Test Garden, bringing together two Portland beard clubs, Bridgetown Beard Club and Portland Beadsmen, for focus group testing.  Like midwives, these bearded mid-husbands helped shape the fragrances with their feedback!  Thank you gents!

Don't even ask how long it took to do the labels.  We needed a design midwife for that one too.  Thank you Kate!

Patience has not always been my strong point.  What would have taken me less than a month rolling solo has taken 6 months with a partner.  

I must admit, is has been more fun.

And sometimes, o sometimes, working together you make something wonderful...

 6th chakra - Vision/mental health/intelligence

Preorder your RIDES Rêve here!

 

 

Read more →