News / body
Digital Directors Crucial to Creative Business
Here's an interesting article about The Rise of the Digital Director in Salon Today featuring Patrick McIvor, who I met last month! He sure is a super knowledgeable, personable + positive guy! http://www.salontoday.com/features/salon-management/employee-management/The-Rise-of-the-Digital-Director-265326211.html
In a nutshell, Mr. McIvor's saying Artistic Directors have always been important in salon culture but in order to survive + thrive salons must engage Digital Directors, social media + technically savvy marketers to consistently get the message out and create interest/new guests.
Here we are at the Goldwell Academy in NYC, good times!
Dream Come True!
Save the Date! November 2014 Body Mind Spirit Expo *PDX*
I will be one of the opening lecturers for the Body Mind Spirit Expo November 1-2, 2014! I went to the BMSE a few years ago and always in the back of my mind, planned to have a booth someday. I'm so excited to try something new this fall!
I'd love to see you! Make sure you stop by the Okamura Farmacopia booth #201 for hands-on chakra balancing demos, FREE make up touch ups, and lotions/potions galore to spray, sample and mindfully spa it out. : )
Come see my lecture Saturday November 2 @ 11 am:
http://www.bmse.net/bmseweb/event/lecture_schedule.php?eid=200
