Digital Directors Crucial to Creative Business

Here's an interesting article about The Rise of the Digital Director in Salon Today featuring Patrick McIvor, who I met last month!  He sure is a super knowledgeable, personable + positive guy!

In a nutshell, Mr. McIvor's saying Artistic Directors have always been important in salon culture but in order to survive + thrive salons must engage Digital Directors, social media + technically savvy marketers to consistently get the message out and create interest/new guests. 

Here we are at the Goldwell Academy in NYC, good times!



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