Here's an interesting article about The Rise of the Digital Director in Salon Today featuring Patrick McIvor, who I met last month! He sure is a super knowledgeable, personable + positive guy! http://www.salontoday.com/features/salon-management/employee-management/The-Rise-of-the-Digital-Director-265326211.html
In a nutshell, Mr. McIvor's saying Artistic Directors have always been important in salon culture but in order to survive + thrive salons must engage Digital Directors, social media + technically savvy marketers to consistently get the message out and create interest/new guests.
Here we are at the Goldwell Academy in NYC, good times!